The original post at LinkedIN
Today, I was schooled… and I was GRATEFUL! Forrest Montagne is one of my more inspiring colleagues. He has done all the projects that I want to try, and so when he offers free feedback, I will hear him out. What you’re about to read below is some high-level advice from a product developer with a good track record.
Backstory: Today, in the midst of a product photo concept shoot for our team’s upcoming Comfort Clip Pack, I shared a test image via text.
“can I give u my honest opinion?” he wrote.
“Please yes offer anything we are experimenting and your timing is perfect,” I responded.
Here was his initial advice-by-text:
Uniformity vs. Contrast… Asymmetry. Western markets prefer symmetry.
Three of more colors used, to help evoke emotion (choose colors carefully).
Use green back drop if needed to create color with technology.
Focus on importance of empty space. Think Zen when presenting space…
Post-production, creating a call to action is a must.
We soon jumped onto a phone call, where I wrote down some notes as he gave a few more pointers:
Do not cover any product insert with any part of the product.
Superimpose a QR code on the finished image that reaches the sales page.
Pay as much attention to lighting as possible.
Explore certain filters that help products to stand out without looking unnatural.
Thank You for reading. It is my pleasure to pass this advice on to you!